Close-up on links of a safety chain in the Presidio, San Francisco, California

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Close-up on links of a safety chain in the Presidio, San Francisco, California

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Alice_Sheppard_performs_-So,_I_Will_Wait.-

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Alice_Sheppard_performs_-So,_I_Will_Wait.-

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

dandelion 2

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

dandelion 2

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

Ruth Zamoyta reviews Auroras by David St. John

Review of Auroras, a collection of poems by David St. John

Even before opening Auroras, the latest collection of poems by David St. John, I immediately thought of Wallace Stevens’ “Auroras of Autumn”—his personal ruminations about a poet facing death and the limitations of the individual imagination. Harold Bloom said of

Ruth Zamoyta reviews Auroras by David St. John

Review of Auroras, a collection of poems by David St. John

Even before opening Auroras, the latest collection of poems by David St. John, I immediately thought of Wallace Stevens’ “Auroras of Autumn”—his personal ruminations about a poet facing death and the limitations of the individual imagination. Harold Bloom said of