Wonder Woman: Not Feminist Enough…Yet

In the movie Wonder Woman, Dr. Maru (Dr. Poison) is the feminist we can relate to, but she has a terrible flaw.

Wonder Woman: Not Feminist Enough…Yet

In the movie Wonder Woman, Dr. Maru (Dr. Poison) is the feminist we can relate to, but she has a terrible flaw.

Filling the Gap in Arts Journalism

I am both vexed and thrilled by The New York Times’ decision to stop hiring writers to write regional theatre reviews as of August 29, 2016, when it discontinues printing regional editions of the Metropolitan Section. Theatre is critical for

Filling the Gap in Arts Journalism

I am both vexed and thrilled by The New York Times’ decision to stop hiring writers to write regional theatre reviews as of August 29, 2016, when it discontinues printing regional editions of the Metropolitan Section. Theatre is critical for

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages