Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased use of emergency contraception reminded me of an article about the failure of the personal-responsibility approach in attempts to control obesity. The author, Kelly D. Brownell, founding director of the Rudd Center for Obesity and Food Policy at Yale, proposes a more collective-responsibility approach. Perhaps instead of focusing on developing messages to teens, Planned Parenthood should be sending messages to parents, educators, corporations (music, fashion, and advertising industries), and the government who are equally if not more responsible than teenagers for the phenomenon of teen pregnancy.