The New “Social Media”

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

Hip hip horray! by Danish painter P.S. Krøyer, 1888

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and videographers are being hired.

“Social media” is now a handshake, a cup of coffee, or a drink.

About Ruth Zamoyta

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