Bond Street Theatre: Raise $80K and 3,000 new donors for this international aid organization through networking and direct marketing to New York professional women with big hearts and a global outlook.
If You See Something, Say Something: Persuade subway riders in the weeks before the NYC Marathon to “See Something, Say Something” by appealing to their sense of empowerment and community.
James Patterson: Attract new readers through direct-marketing campaign targeting “easy, fast & fun” content addicts, and increasing two-way engagement on Facebook and forums.
Martha Stewart: Restore reputation and drive sales of digital magazines through Pinterest campaign aimed at young aspirational hostesses.
Metropolitan Opera: Recruit young cultural omnivores to opera through a Twitter campaign cross-promoting high-Klout bloggers in different entertainment genres.
National Public Radio (NPR): Double memberships by targeting conspicuously informed Americans through greater community engagement, connectivity, and brand extensions.
Netflix: Grow subscribership through integrated marketing campaign capitalizing on movie-watchers’ desire to be interesting to their peers.
New Balance: Lift this footwear manufacturer to #3 in market share through PR campaign flaunting corporate social responsibility yet preserving the “culture of humble.”
NYC: Increase tourism by 15M visitors/year by targeting young cultural omnivores with multi-channel outreach campaign involving loyalty plans, PR, social media, and mobile apps.
Pillsbury: Gain 5% Canadian market share through messaging strategy tapping into the fear of letting friends down.
Pratt Institute: Cultivate alumni donors by engaging them in the revamp of Pratt’s visual identity.
Snapple: Lift to #3 in market share by amplifying Latinas’ desire to be fashionable, youthful, and assimilated through ¡Vive en Color! integrated marketing campaign.