Category Archives: Strategic Communications – by Ruth Zamoyta

Filling the Gap in Arts Journalism

I am both vexed and thrilled by The New York Times’ decision to stop hiring writers to write regional theatre reviews as of August 29, 2016, when it discontinues printing regional editions of the Metropolitan Section. Theatre is critical for

Filling the Gap in Arts Journalism

I am both vexed and thrilled by The New York Times’ decision to stop hiring writers to write regional theatre reviews as of August 29, 2016, when it discontinues printing regional editions of the Metropolitan Section. Theatre is critical for

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Cultural Branding Replaces Content Branding

The article “Branding in the Age of Social Media” by Douglas Holt published in the Harvard Business Review has nullified my degree in communications from Columbia. I have to go back to school again. Everything has changed. Basically, with social

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

Hip hip horray! Artists celebrating at Skagen by Danish painter P.S. Krøyer, 1888

The New “Social Media”

In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

The Islamic Prophet Muhammad, 17th century Ottoman copy of an early 14th century (Ilkhanate period) manuscript of Northwestern Iran or northern Iraq (the "Edinburgh codex").

Bring the Mountain to Mohammed…with Digital Media

On Sunday the New York Times reported that Egyptian protesters were demanding “freedom”—not freedom of expression, but rather freedom from insult. It’s not as though they can’t take a joke—just not a joke about Mohammed. A protester in Syndey told

The Islamic Prophet Muhammad, 17th century Ottoman copy of an early 14th century (Ilkhanate period) manuscript of Northwestern Iran or northern Iraq (the "Edinburgh codex").

Bring the Mountain to Mohammed…with Digital Media

On Sunday the New York Times reported that Egyptian protesters were demanding “freedom”—not freedom of expression, but rather freedom from insult. It’s not as though they can’t take a joke—just not a joke about Mohammed. A protester in Syndey told

Ad-Killers

Advertising is just plain rude, disrupting our vistas, our entertainment, our quest for enlightenment with self-serving messages from a company or organization. We The People have put up with it for about a hundred years, but it’s time to take

Ad-Killers

Advertising is just plain rude, disrupting our vistas, our entertainment, our quest for enlightenment with self-serving messages from a company or organization. We The People have put up with it for about a hundred years, but it’s time to take

Google: From Awesome to Awful by Ruth Zamoyta

Google: from Awesome to Awful

Back in February Google was the #2 “most desired brand” among women, and the #7 most desired brand among men, according to a consumer research study commissioned by Forbes. Both men and women claimed that Google is desired because it inspires

Google: From Awesome to Awful by Ruth Zamoyta

Google: from Awesome to Awful

Back in February Google was the #2 “most desired brand” among women, and the #7 most desired brand among men, according to a consumer research study commissioned by Forbes. Both men and women claimed that Google is desired because it inspires