Category Archives: Strategic Communications for the Arts – tips by Ruth Zamoyta

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Beyond the Ramp: Arts Access

A ticket buyer calls a theatre to ask if they can accommodate two wheelchairs, because he would like to bring a friend. He is assured that this is possible, but when the friends arrive, they find that they are separated

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

Measuring the Immeasurable

I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

Is this about Gun Control or Mental Illness?

People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.

Is this about Gun Control or Mental Illness?

People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.

Jazz singer and bassist Esperanza Spalding performing on the North Sea Jazz festival in Rotterdam, The Netherlands. Photo by JBreeschoten.

Little Gigs

It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15

Jazz singer and bassist Esperanza Spalding performing on the North Sea Jazz festival in Rotterdam, The Netherlands. Photo by JBreeschoten.

Little Gigs

It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15

Deviant Marketing

April 18, 2012 ~ These days consumers curate the advertisements they want to watch, read, or listen to, so if brands want to be heard, they have to be deviant. Not morally deviant, but deviant in terms of product development

Deviant Marketing

April 18, 2012 ~ These days consumers curate the advertisements they want to watch, read, or listen to, so if brands want to be heard, they have to be deviant. Not morally deviant, but deviant in terms of product development

Art Happens ~ With or Without a Job

October 21, 2011 ~  Frederick, a field mouse in the eponymous children’s book by Leo Lionni, sits by while his friends scurry about, storing nuts and grains for the long winter months that await them. In their hovel, the mice

Art Happens ~ With or Without a Job

October 21, 2011 ~  Frederick, a field mouse in the eponymous children’s book by Leo Lionni, sits by while his friends scurry about, storing nuts and grains for the long winter months that await them. In their hovel, the mice