Client: municipal insurance company

Ruth Zamoyta helped MIIA, a municipal insurance company, rework the information architecture of its website to help users navigate more easily.

MIIA, a municipal insurance company, was getting too many customer-service calls from subscribers who were having trouble navigating its website. The web developer with whom I worked on the Ragged Sky website brought me in to give some method to the madness. I created a wireframe which demonstrated how the website should be more logically remapped. Sensitive to current analytics (what pages people were searching for most often), I made recommendations as to the appearance of the homepage, reducing clutter and creating button links to the more popular pages.

  • Information Architecture
  • Website design
  • Website copy
  • Content audit
  • Content strategy

–Ruth Zamoyta

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