Huffman Art supplies high-quality, low-cost replicas of famous paintings to schools but was feeling the pressure from the proliferation of cheap overseas printers. This long-established home business asked me to help them rise to the top of search engine results. I was happy to help, but recommended that they continue to foster their relations with teachers. Their proximity to the schools and long history of rapport was their competitive advantage.
They supplied me with a list of the most frequent keywords that appeared in their analytics and I set to work incorporating those words into the copy and metadata. Consequently, traffic increased and bounce rate decreased, as more users found what they were looking for more quickly.
- User experience
- Search engine optimization
- Search engine marketing
- Website copywriting