The New “Social Media”
In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and
The New “Social Media”
In the early teens “social media” encompassed building community through Facebook, Twitter, and other digital platforms. Now much of this activity should be classified as “paid media.” Facebook charges for advertising and boosting, and digital marketing personnel, writers, photographers, and
Measuring the Immeasurable
I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that
Measuring the Immeasurable
I was recently asked by the executive director of a big arts foundation, “How can you measure something which isn’t quantifiable?” He explained that he wanted to make the name of the foundation a household word, so I suggested that
Content Strategy ~ The Art of Effective Messaging
Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages
Content Strategy ~ The Art of Effective Messaging
Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages
Collective Responsibility in Teen Pregnancy
Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased
Collective Responsibility in Teen Pregnancy
Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased
Review of Auroras, a collection of poems by David St. John
Even before opening Auroras, the latest collection of poems by David St. John, I immediately thought of Wallace Stevens’ “Auroras of Autumn”—his personal ruminations about a poet facing death and the limitations of the individual imagination. Harold Bloom said of
Review of Auroras, a collection of poems by David St. John
Even before opening Auroras, the latest collection of poems by David St. John, I immediately thought of Wallace Stevens’ “Auroras of Autumn”—his personal ruminations about a poet facing death and the limitations of the individual imagination. Harold Bloom said of
Is this about Gun Control or Mental Illness?
People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.
Is this about Gun Control or Mental Illness?
People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.
Little Gigs
It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15
Little Gigs
It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15
