Posts Tagged: messaging

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

Ruth Zamoyta writes on Content Strategy

Content Strategy ~ The Art of Effective Messaging

Two things can change a person’s attitude about your organization: what she sees for herself and what she’s told. She’s going to hear messages from many people, and it’s the job of your communications squad to shape those messages. Messages

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

collective responsibility blogpost by Ruth Zamoyta

Collective Responsibility in Teen Pregnancy

Why isn’t birth control as routine as brushing teeth? The National Center for Health Statistics just released data that show the use of the morning-after pill by women in their early 20s has risen from 4% to 11% since 2002. This increased

Is this about Gun Control or Mental Illness?

People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.

Is this about Gun Control or Mental Illness?

People reacted to the Newton, Connecticut shooting last Friday by blaming the gun, not the man (or rather by blaming the government that failed to control the gun), framing the story as a “gun-control issue” rather than a mental-health issue.

Jazz singer and bassist Esperanza Spalding performing on the North Sea Jazz festival in Rotterdam, The Netherlands. Photo by JBreeschoten.

Little Gigs

It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15

Jazz singer and bassist Esperanza Spalding performing on the North Sea Jazz festival in Rotterdam, The Netherlands. Photo by JBreeschoten.

Little Gigs

It was 9 pm on a Sunday night and I was sitting at a table at Swing 46 on Restaurant Row, eating Oysters Rockefeller, listening to a 10-piece swing band belt out Take the A Train to me and 15

The Islamic Prophet Muhammad, 17th century Ottoman copy of an early 14th century (Ilkhanate period) manuscript of Northwestern Iran or northern Iraq (the "Edinburgh codex").

Bring the Mountain to Mohammed…with Digital Media

On Sunday the New York Times reported that Egyptian protesters were demanding “freedom”—not freedom of expression, but rather freedom from insult. It’s not as though they can’t take a joke—just not a joke about Mohammed. A protester in Syndey told

The Islamic Prophet Muhammad, 17th century Ottoman copy of an early 14th century (Ilkhanate period) manuscript of Northwestern Iran or northern Iraq (the "Edinburgh codex").

Bring the Mountain to Mohammed…with Digital Media

On Sunday the New York Times reported that Egyptian protesters were demanding “freedom”—not freedom of expression, but rather freedom from insult. It’s not as though they can’t take a joke—just not a joke about Mohammed. A protester in Syndey told

Ad-Killers

Advertising is just plain rude, disrupting our vistas, our entertainment, our quest for enlightenment with self-serving messages from a company or organization. We The People have put up with it for about a hundred years, but it’s time to take

Ad-Killers

Advertising is just plain rude, disrupting our vistas, our entertainment, our quest for enlightenment with self-serving messages from a company or organization. We The People have put up with it for about a hundred years, but it’s time to take

Google: From Awesome to Awful by Ruth Zamoyta

Google: from Awesome to Awful

Back in February Google was the #2 “most desired brand” among women, and the #7 most desired brand among men, according to a consumer research study commissioned by Forbes. Both men and women claimed that Google is desired because it inspires

Google: From Awesome to Awful by Ruth Zamoyta

Google: from Awesome to Awful

Back in February Google was the #2 “most desired brand” among women, and the #7 most desired brand among men, according to a consumer research study commissioned by Forbes. Both men and women claimed that Google is desired because it inspires